6 ways to increase email marketing success

Email marketing is one of the most effective marketing outlets in our day and age, and for several reasons. Email marketing is a cost-effective way to send your marketing message to a large audience, and the best part is, most of this can be automated! But how exactly does a good email come to be? Here are a few tips to get you headed in the right direction. A flow Sure, you may have this perfect vision for an email… but that doesn’t mean your vision is a good one or that it makes any sense. When someone receives your…

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5 Core Elements of a Great Website

If you’ve spent any time at all surfing the internet, you know how easy it is to create a poorly designed website. Some are difficult to read, some are difficult to navigate, and some are flat-out ugly. Your website is a direct reflection of your company and we know you want to make a good first impression. So it’s vital to understand the components that comprise a successful website. Here are five essential elements that combine to create a satisfying experience for your users, based on our experience. Appearance Use colors appropriately. Generally, a site will contain 2-3 primary colors…

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Social Media for Customer Service and Business Use

Social media platforms are a scary new frontier for most businesses. There are so many differing opinions about social media in the workplace. However, besides the main players like Facebook and Instagram, there are many social-related platforms that can evolve your business and increase communication and productivity amongst employees and clients. Social platforms and related software are part of the natural progression and evolution of business. It’s currently being used in most businesses for collaboration, feedback, and research to name a few. It’s understandable to be hesitant, but could this improve your current processes? The answer is yes. Currently, social…

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