To cloud or not to cloud

Everyone is talking about cloud computing these days and for good reason. The cloud is revolutionizing how computing power is generated and consumed. Cloud refers to software and services that run on the Internet, instead of locally on your computer. When tech companies say your data is backed up “in the cloud,” it has nothing to do with those white fluffy things in the sky. Your data isn’t actually up in the cosmos or floating around in space. It has a terrestrial home. It’s stored someplace – lots of places, actually – and a network of servers find what you…

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How Businesses can use Social Media Effectively

How Businesses can use Social Media Effectively   Social Media Is considered to be the future of digital marketing, but how to plug in to this massive new movement is a genuine business concern. A lot of businesses still struggle with understanding how to use social media effectively.   As a business owner, it can be tempting to want to jump right in and establish profiles on sites like Facebook, Twitter, Instagram, and Snapchat. After all, social media can be a great way to attract and convert new customers.   But in order to be successful on social media, you have to…

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3 reasons technology changes are good for business

3 reasons technology changes are good for business There are very few things that can positively affect multiple facets of your business at once. Usually, the impact of changes made to your business is segregated by department, function, position, or service. In other words, these changes don’t have what it takes to influence other areas of your business. However, this isn’t always the case with technology. With simple changes to your technology, you have the potential to make a large impact – an impact that will affect more than just one department, one person, or one function. A change as…

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