Organic Content vs. Advertising in Social Media

One of the main pieces of the social media puzzle that seems to confuse and overwhelm businesses the most is whether social media ads are more efficient than straightforward organic content. Many feel that if they throw money on an advertisement it will automatically bring up the number of followers and in turn translate into business conversions. However, if it were that easy social media would be flooded with ads and businesses would be booming. The fact of the matter is that if a consumer sees one of your social media ads and it is weak it will devalue your…

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Internet Privacy doesn’t have to difficult

VPN’s or Virtual Private Networks have been a hot tech topic lately. This is not a new trend, rather an existing one that is slowly gaining credibility with at home IoT users that may not have been familiar with it before. It seems as though no matter what we do to protect ourselves on the internet, there is always a way for someone with malicious intent to hack into our personal and business computers. You’ve beefed up your passwords, required two-factor authentications, and diligently watch your emails for fakes. Yet the possibility of being hacked is still very large. VPN’s…

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SEO in an Alexa and Siri World

“Hey Siri, how late is Walmart open?” or “Alexa, where is the closest grocery store?” These kinds of phrases are quickly taking over search engine optimization and changing the content game for everyone active on the internet. It’s especially tricky for business owners who are already overwhelmed by the idea of SEO or marketing in general. Even professional SEO’s are playing trial and error to better understand AI (artificial intelligence) and how that effects speech to text in various search engines. The one thing we CAN guarantee is that there will be more smartphones and smart speakers emerging, if not…

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How to Stay Informed of the Latest on Technology

Understanding the intricacies of technology and staying up-to-date with the latest tech trends isn’t a job for the faint of heart. It’s hard work and takes a lot of time. But unfortunately, for many business owners, executives, and upper-level managers, knowing how to speak ‘tech’ is a requirement for any successful business—no matter what industry you belong to. Technology impacts your employees, customer service levels, and professional reputation. How you use it, what you do with it, and how much you decide to innovate it can shape your overall business to determine how exclusive your company is, how superior your…

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6 ways to increase email marketing success

Email marketing is one of the most effective marketing outlets in our day and age, and for several reasons. Email marketing is a cost-effective way to send your marketing message to a large audience, and the best part is, most of this can be automated! But how exactly does a good email come to be? Here are a few tips to get you headed in the right direction. A flow Sure, you may have this perfect vision for an email… but that doesn’t mean your vision is a good one or that it makes any sense. When someone receives your…

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5 Core Elements of a Great Website

If you’ve spent any time at all surfing the internet, you know how easy it is to create a poorly designed website. Some are difficult to read, some are difficult to navigate, and some are flat-out ugly. Your website is a direct reflection of your company and we know you want to make a good first impression. So it’s vital to understand the components that comprise a successful website. Here are five essential elements that combine to create a satisfying experience for your users, based on our experience. Appearance Use colors appropriately. Generally, a site will contain 2-3 primary colors…

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Social Media for Customer Service and Business Use

Social media platforms are a scary new frontier for most businesses. There are so many differing opinions about social media in the workplace. However, besides the main players like Facebook and Instagram, there are many social-related platforms that can evolve your business and increase communication and productivity amongst employees and clients. Social platforms and related software are part of the natural progression and evolution of business. It’s currently being used in most businesses for collaboration, feedback, and research to name a few. It’s understandable to be hesitant, but could this improve your current processes? The answer is yes. Currently, social…

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How to Use Technology to Improve Customer Service

There’s no denying that customer service is critical to your business, and the quality of that service is what will determine your success or failure. It’s crucial that all available resources, including advances in technology, are utilized to ensure that your customers’ needs and concerns are being fulfilled. If your business can anticipate customer demands and tailor your processes in order to meet them, you should enjoy a clear competitive advantage. And who doesn’t want to be on the cutting edge of technology, right? That’s why it’s so important to understand how new technologies can benefit your business. Below are a…

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4 Ways Big Data Can Positively Affect Your Business

Data isn’t just purchase history and advertising responses anymore. It’s much bigger, and it’s coming from your customers as well as from within your own company. As information grows, so does the potential for better business, from the way you interact with your customers to your internal processes and efficiencies. Here are four ways your company can see the positive effects: Give customers more personalized treatment Every time a consumer makes a purchase, posts their status on social media or clicks an online ad, they’re generating data on themselves. And this data is priceless. It tells us who they are,…

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To cloud or not to cloud

Everyone is talking about cloud computing these days and for good reason. The cloud is revolutionizing how computing power is generated and consumed. Cloud refers to software and services that run on the Internet, instead of locally on your computer. When tech companies say your data is backed up “in the cloud,” it has nothing to do with those white fluffy things in the sky. Your data isn’t actually up in the cosmos or floating around in space. It has a terrestrial home. It’s stored someplace – lots of places, actually – and a network of servers find what you…

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