3 Google Chrome Hacks You’ll Wish You Knew Sooner

Does your team use Google’s Chrome as a default browser? Chrome is considered the gold standard for internet browsing in 2019. In terms of security, Google’s really good at protecting against malicious attacks and they roll out bug fixes every couple of weeks. But that’s not all. Chrome offers some really cool features that make life easier, too. So today, we’re sharing 3 of our favourite shortcuts for Chrome users. 1. The Land of 1,000 Tabs This ones for the multi-taskers out there. Did you know you can easily jump between tabs with just one keystroke? From left to right,…

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Organic Content vs. Advertising in Social Media

One of the main pieces of the social media puzzle that seems to confuse and overwhelm businesses the most is whether social media ads are more efficient than straightforward organic content. Many feel that if they throw money on an advertisement it will automatically bring up the number of followers and in turn translate into business conversions. However, if it were that easy social media would be flooded with ads and businesses would be booming. The fact of the matter is that if a consumer sees one of your social media ads and it is weak it will devalue your…

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SEO in an Alexa and Siri World

“Hey Siri, how late is Walmart open?” or “Alexa, where is the closest grocery store?” These kinds of phrases are quickly taking over search engine optimization and changing the content game for everyone active on the internet. It’s especially tricky for business owners who are already overwhelmed by the idea of SEO or marketing in general. Even professional SEO’s are playing trial and error to better understand AI (artificial intelligence) and how that effects speech to text in various search engines. The one thing we CAN guarantee is that there will be more smartphones and smart speakers emerging, if not…

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How to Stay Informed of the Latest on Technology

Understanding the intricacies of technology and staying up-to-date with the latest tech trends isn’t a job for the faint of heart. It’s hard work and takes a lot of time. But unfortunately, for many business owners, executives, and upper-level managers, knowing how to speak ‘tech’ is a requirement for any successful business—no matter what industry you belong to. Technology impacts your employees, customer service levels, and professional reputation. How you use it, what you do with it, and how much you decide to innovate it can shape your overall business to determine how exclusive your company is, how superior your…

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6 ways to increase email marketing success

Email marketing is one of the most effective marketing outlets in our day and age, and for several reasons. Email marketing is a cost-effective way to send your marketing message to a large audience, and the best part is, most of this can be automated! But how exactly does a good email come to be? Here are a few tips to get you headed in the right direction. A flow Sure, you may have this perfect vision for an email… but that doesn’t mean your vision is a good one or that it makes any sense. When someone receives your…

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5 Core Elements of a Great Website

If you’ve spent any time at all surfing the internet, you know how easy it is to create a poorly designed website. Some are difficult to read, some are difficult to navigate, and some are flat-out ugly. Your website is a direct reflection of your company and we know you want to make a good first impression. So it’s vital to understand the components that comprise a successful website. Here are five essential elements that combine to create a satisfying experience for your users, based on our experience. Appearance Use colors appropriately. Generally, a site will contain 2-3 primary colors…

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Social Media for Customer Service and Business Use

Social media platforms are a scary new frontier for most businesses. There are so many differing opinions about social media in the workplace. However, besides the main players like Facebook and Instagram, there are many social-related platforms that can evolve your business and increase communication and productivity amongst employees and clients. Social platforms and related software are part of the natural progression and evolution of business. It’s currently being used in most businesses for collaboration, feedback, and research to name a few. It’s understandable to be hesitant, but could this improve your current processes? The answer is yes. Currently, social…

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How to Use Technology to Improve Customer Service

There’s no denying that customer service is critical to your business, and the quality of that service is what will determine your success or failure. It’s crucial that all available resources, including advances in technology, are utilized to ensure that your customers’ needs and concerns are being fulfilled. If your business can anticipate customer demands and tailor your processes in order to meet them, you should enjoy a clear competitive advantage. And who doesn’t want to be on the cutting edge of technology, right? That’s why it’s so important to understand how new technologies can benefit your business. Below are a…

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4 Ways Big Data Can Positively Affect Your Business

Data isn’t just purchase history and advertising responses anymore. It’s much bigger, and it’s coming from your customers as well as from within your own company. As information grows, so does the potential for better business, from the way you interact with your customers to your internal processes and efficiencies. Here are four ways your company can see the positive effects: Give customers more personalized treatment Every time a consumer makes a purchase, posts their status on social media or clicks an online ad, they’re generating data on themselves. And this data is priceless. It tells us who they are,…

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7 Strategies to keep smartphones safe

In the span of a day, you probably do most of the following with your smartphone:   Go through your inbox and respond to emails (and unsubscribe from the annoying ones) Check your bank account balance, breathe a sigh of relief, and purchase an item with your credit card Send a text message to a friend, or two, or ten, or twenty—group texts are the best! Play a game, get frustrated, and proceed to purchase an item within the game to move you along faster Download a new application Take a picture and send it to a family member or…

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